CafeEngine is prepared for Search Engine Optimization:
- Name of institution and it's location will be in meta tags on all site pages
- Every menu - related page will have custom meta tags corresponding to contents of the page.
- Custom pages will have custom meta also.
Prepare your site.
Fill "Cafe name", "City" and "Address" fields. It would be nice if "Address"
field will contain name of area in your city or some landmark near your cafe or
restaurant. Make sure that all pages can be accessible (links that leads to each
page exists on each page of your site, use "Navigation" in admin zone) and each
page is accessible from main page of the site. Also all words people can type
in search engines to find your cafe or some point near it would contain at the
text you prepared for information pages of you site. Also these words would be
separated by comma in "Keywords" field in Settings part of admin zone. Keywords
HTML meta-tag will be built as a sum of "Cafe name", "City", "Address" and
"Keywords" fields in "Settings" section of admin zone. For one of menu pages all
names of meal menu sections and all names of meals in shown menu section will
also be added to keywords HTML meta-tag. Also you can add page specific keywords
to special field in the page edit form.
You need to build links to your (already built) site. For example, you may post
links to your site to forum messages or make special site page for link
exchanging. If there are some internet catalogs or yellow pages with sites of
your city register your site there. More links to your site will increase count
of visitors to your site and will increase quantity of orders in your
cafe/restaurant. If your cafe or restaurant located in tourist zone it would be
nice if site of tourist operators who brings tourists will have a link to your
Register you site with all search engines (Google,
Yahoo!, Dmoz and your
local search engines or internet catalogs) you know. If count of visitors at
your is not increased please consult with your local SEO specialists.
Place a link to your site in every email you send out, even to friends and
family. Consider adding your website to all correspondence - even purchase
orders and compliment slips!
All these actions will worth in the long run!